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Australian Beef Marketing Resources

Meat and Livestock Australia actively participates with North American retailers and foodservice companies to help promote and increase utilization of Australian beef. In partnership with distributors, the Australian beef industry can provide retail and foodservice customers with a range of marketing support options. Australian beef is a versatile product with a range of cuts suitable for the fresh, flavorful, healthy and innovative demands of catering and banqueting.

  • RETAIL PROMOS
  • Foodservice Promos

MLA partners with Australian exporters and importers to develop POS marketing materials for Australian grassfed and grainfed beef brands in retail, including cabinet stripping, case dividers and on-pack labeling. MLA also can provide marketing resources designed to assist retailers with education, ordering and sourcing high-quality Australian beef brands.

Retail trade advertising currently appears in several trade publications aimed at raising awareness of the positive attributes of Australian beef including sustainability, food safety and shelf life.

If you are interested in partnering with MLA to advertise Australian beef, please contact us at egarling@mlana.com.

Australian Chilled Beef Shelf Life Guide

chilled beef shelf life guide 2016

This double-sided sheet on card stock summarizes the results of studies that indicate vacuum-packed chilled Australian beef has a shelf life of 20 weeks or more under optimal conditions. Information includes the careful control of storage temperatures, appearance, gas atmosphere and pH needed to achieve optimal storage conditions.
English

Awareness is growing within North America through independent and chain restaurants as to what Australian beef can offer the culinary expert. Smaller size for better plate cost, long shelf life with good aging, high-quality food safety standards and high-quality grassfed and frainfed through to Wagyu brands are now easily sourced in North America.

The current Australian beef foodservice advertising campaign includes several full-page advertisements in FoodArts magazine. The campaign is aimed at increasing awareness of its sustainability and high quality and to create demand and usage of Australian beef by informing foodservice professionals that Australian beef is a versatile product with a range of cuts suitable for the fresh, flavorful, healthy and innovative demands of catering and banqueting.

If you are interested in learning more about Australian beef, please contact us at cgolding@mlana.com.

Introducing True Aussie Beef Ad

Introducing True Aussie Beef
This full-page ad in a foodservice magazine introduces viewers to True Aussie Beef, formerly "Australian Beef".
English