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Australian Lamb Marketing Resources

Meat and Livestock Australia actively participates with North American retailers and foodservice companies to help promote and increase utilization of Australian Lamb. In partnership with distributors, the Australian Lamb industry can provide businesses with a range of marketing support options.

  • Retail Promos
  • Consumer Promos
  • Foodservice Promos

Retail Materials

A range of materials are available to assist retailers to support and grow sales of Australian lamb. Point-of-Sale materials such as individualized cabinet stripping, case dividers and on-pack labels can be designed and developed for retailer needs. Assistance can be provided in developing store fliers and promotional materials.

Materials that can be offered to customers include recipe brochures and recipe books, available in English and/or Spanish versions. Point-of-Sale materials can be designed and developed for individual retailer needs.

In-Store Demonstrations

In-store demonstrations can be arranged through an Industry Collaborative Agreement (ICA) program and tailored to suit individual retailer and consumer requirements.

Contact Us

If you are interested in partnering with MLA to develop materials or programs to promote your sales of Australian lamb, please contact us at egarling@mlana.com.

Our consumer lamb website encourages use of the product by providing a wealth of information about Australian lamb; searchable recipes with photos; cooking tips; an order form for our latest high-quality, full-color printed recipe book; and a "Where to buy" Australian lamb page to help consumers find your store.

Electronic media designed to increase consumers' consumption of Australian red meat are utilizing the power of Facebook, Twitter, YouTube and our electronic lamb newsletter, "The Home Plate".

An experimental geographical saturation campaign in the Boston, Massachusetts, area met with success by providing billboards and signs on food trucks timed for Easter 2012.

If you are interested in partnering with MLA to promote Australian Lamb, Beef or Goat please contact us at info@mlana.com.

A World of Flavor Recipe Book

A World of Flavor Recipe Book Cover
This newest in our series of recipe books is designed to encourage consumers to serve Australian lamb, offering full-color photos and easy-to-follow instructions for some of the finest and simplest recipes with regional flare. An Order Form is prominently located on our website at www.australian-lamb.com.

The current lamb foodservice advertising campaign includes full-page advertisements in popular trade magazines. The campaign is aimed to increase awareness, demand and usage of Australian lamb by educating foodservice professionals that Australian lamb is a high-quality and sustainable product with a range of cuts to suit different menu options and cooking styles, and is ideal for appetizers and entrées for both lunch and dinner menus. Some examples of previous campaign materials are listed below.

If you are interested in partnering with MLA to promote Australian Lamb, Beef or Goat please contact us at cgolding@mlana.com.

Australian Lamb FoodService Ad - Pizza

Lamb Pizza
This full-page ad in foodservice magazines presents a trendy way to combine the growing taste for lamb with that all-occasion dish that appeals to everyone, pizza. Furthermore, Australian lamb meets the consumer demand for a product that is pasture-raised with no added hormones.

True Aussie Australia Day

True Aussie Australia Day Ad 1
This full-page ad in foodservice magazines illustrates True Aussie's commitment to producing sustainable products that respect the environment.