Australian Meat Resources That Add Value
To build demand for Australian Red Meat, MLA designs and delivers marketing programs tailored to each market and distribution channel.
Programs target trade, retail, foodservice, government and consumers, with the overall objective of increasing market access, market share and sales of Australian Red Meat.
MLA interacts regularly with governments and various organizations to enhance the accessibility of Australian Red Meat to North American markets.
Trade shows are used to support suppliers, disseminate information about Australian Red Meat products and strengthen existing relationships with the industry. Trade missions to Australia can be organized for importers and other trade contacts to familiarize and introduce international industry players to Australian production systems. First-hand experience, combined with structured trade education activities, strengthen user loyalty and enable new business opportunities.
Our cooperative branding program with importers and exporters is enjoying success in North American markets. MLA continues to train butchers to ensure Australian Red Meat is prepared and presented for consumers in the best possible way.
In-store displays and point-of-sale materials designed for North American supermarkets and butcher shops educate consumers and encourage them to buy Australian Red Meat. These various activities work to support Australia’s Red Meat export sales, building long-term trade loyalty and consumer demand.
Within this area of the MLA Trade Website, you will find resources you and your company can use to add value to the Australian Red Meat you are planning to sell in the North American marketplace.